Apple has its own way of designing product packaging. The company's packaging tends to be as tastefully created as the products themselves. This is a sharp contrast to the rest of industry which has a tendency to run rampant with redundant product information and overblown propaganda. Ever notice the product packaging that Microsoft uses? I can't imagine a sharper contrast to Apple's...
Google's video site has finally done something useful. Google is currently hosting all of the commercials from the Super Bowl.
Commercials that air during the Super Bowl tend to be the cream of the crop. Since they run in the most expensive time slots available to the industry, they tend to push the envelope and really draw people in. Many of these commercials use humor to get people's attention. That is what makes these television ads fun for me...
Here's a fun link from Digg.com. MasterCard is running a new Ad titled MacGyver Returns - A Narrow Escape. The commercial runs with the typical MasterCard, adds humor, and ends up being a lot of fun for fans of the 80's TV series...
A friend emailed me about this ad this morning. I have posted in the past to show TV ads that I thought were especially creative. Normally I see humorous ads as more effective, but this one...
Apple fans have heard stories about Steve Jobs. The press sees him as a visionary. Some employees at Apple see him as a tyrant. What made Jobs decide to abandon the PowerPC architecture in favor of an Intel based...
Eden has done it again. Here's another video to help put Bill Gates and the gang at Microsoft back where they belong. Windows Vista has been designed from the ground up to make information more accessible. It has been designed around the concept of parental control.
Windows Vista has been delayed time after time. Now we know where the software engineers have been spending their time...
Earlier this week, Bill Gates gave the Keynote Address at CES. In an effort to gear people up for the gadget wizardry they were about to experience on the show floor, Bill touted the revolutionary new features of the upcoming Windows Vista. Baring any further setbacks, Vista is scheduled to be released near the end of 2006.
Any Mac users who watched the Keynote were likely unimpressed. This must have been the case...
Project Motorsport started out as a fun way to spend an afternoon. We set out to shoot some motorcycle video and have a good time. Once when we brought the video back and began to edit, we realized we had the making of a music video.
Check out the video and see for yourself. And, if your interested in further information on the project, we give you that too!
The Freedom to Switch:
In 2003 Apple Computer released a marketing campaign with the intention of showing Wintel users how easy it would be to "switch" platforms.
One of the Mac's main selling points, ironically enough, was Digital Video Editing. Apple wanted the world to see how easy it was to edit video on the Mac platform. And, in overwhelming response, Mac users set out to show the world just how easy it really was.
The campaign was effective for Apple, but also spawned a unexpected parody campaign in the Mac underworld. Users from all of the world whipped out their camcorders and set to work making spoofs in the same cinematic style as the acclaimed commercial line.
With this, Maclive.net rose to the challenge and shot our own spoof. We think it proves that a Mac can be a powerful tool in the wrong hands. It also shows how far a couple of Mac fans will go for a laugh. We hope you enjoy our contribution, aptly named The Freedom to Switch.
Apple has its own way of designing product packaging. The company's packaging tends to be as tastefully created as the products themselves. This is a sharp contrast to the rest of industry which has a tendency to run rampant with redundant product information and overblown propaganda. Ever notice the product packaging that Microsoft uses? I can't imagine a sharper contrast to Apple's...
Google's video site has finally done something useful. Google is currently hosting all of the commercials from the Super Bowl.
Here's a fun link from Digg.com. MasterCard is running a new Ad titled MacGyver Returns - A Narrow Escape. The commercial runs with the typical MasterCard, adds humor, and ends up being a lot of fun for fans of the 80's TV series...
